Retail in Asia

In Trends

Opulence at a discount: Inside HK’s new online luxury handbag rental service

A new website is allowing aspiring fashionistas in Hong Kong to flaunt the latest designer handbags – on a budget.

Last November, businessman Tim Kau, fashion purveyor Bobo Rok, and celebrity Rosemary Vandenbroucke launched, an online service that rents out luxury handbags at just a fraction of their retail price. Now, instead of spending HKD33,000 on the Swarovski Dragon Minaudière by Judith Leiber, consumers can rent it for just HKD627 per day. Based in Kennedy Town, the company maintains a collection of handbags by designers such as Alexander McQueen, Elisabeth Koch, Chanel, and Givenchy.

The idea is not a new one, but the website is a first for Hong Kong. The New York handbag rental site Bag Borrow or Steal, famously featured in the movie Sex and the City, inspired

(Source: red luxury)