Retail in Asia

In Trends

Online shopping gets even more high tech with Fits.me

Fashion fans have one more reason to swap brick-and-mortar shops for online retailers. A company in tech-savvy Estonia has come up with a way to let you try on new clothes on your own computer.

The Fits.me company aims to end the guessing game about size and spare online shops heaps of returned goods thanks to shape-shifting robotic mannequins – which can grow from slim to muscular in moments – combined with a technology invented by Estonian universities.

The technology created by two Estonian universities allows online shoppers to enter their body measurements to instantly see how snug an S size would be for them, or how loosely an XXL shirt would fit them.
 

(Source: Jakarta Globe )