Retail in Asia

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Nokia targets “hybrid” devices

Finnish mobile handset maker Nokia will prioritise the development of new mobile solutions in a bid to build its brand over the long term, the firm’s chairman has indicated.

In an interview with the Financial Times, Jorma Ollila said that launching innovative "hybrid" devices, cutting prices for emerging world customers and developing new location-based software could all form a part of Nokia’s business strategy going forward.

Over recent months, the firm has suffered from an erosion in its market share, with figures released last month by Strategy Analytics indicating that Samsung has recently become the world’s number one handset maker.

(Source: Warc.com)