In Trends

The 4th Asian E-tailing Summit goes online

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COVID-19 health and economic crisis have made 2020 a difficult year with great consequences for sectors across categories and markets.

Retail, in particular, has been deeply affected with sales falling up to 70% y-o-y in stores, in sectors such as fashion and accessory, in months of lockdowns. The lack of foot traffic in retail stores has sped up the digital transformation that for many companies was going far too slow in between reluctance to join the digital world and lack of funding to invest.

What we witnessed in the past few months was a double digit growth for e-commerce and an acceleration in digital transformation across sectors and markets. Grocery and food delivery have been championing the growth and markets like Hong Kong, historically e-commerce focused, have been re-considering their position towards e-tail.

The Asian E-tailing Summit will be gathering 40+ professionals in the sector to discuss opportunities in the region that are showing the first signs of recovery from the crisis.

SEE ALSO : Asian E-tailing Summit

The Asian E-tailing Summit is a one-stop platform for business professionals to network with renowned online retail experts and acquire the latest market trends and intelligence. The theme for this year is “Embracing Change and Unlocking Opportunities in the New Digital World”.

Top-notch speakers from the fast-growing e-tailing business around the world will present the opportunities and challenges of e-tailing, covering topics such as mobile commerce, cross-border e-commerce, data-driven economy, customer experience personalisation, blockchain CRM and omnichannel at the Summit.

Some of those topics are still quite new for other regions, other than Asia, so it will be also an occasion for players in Europe and U.S. to understand how this side of the world is leveraging on its digital infrastructures and is being more resilient.

Each day will have specific themes.

9 December

Cross-border E-commerce in New Digital Era

The market for cross-border business-to-consumer (B2C) e-commerce is expected to reach US$4,800 billion by 2027. Advanced technologies will be needed to improve supply chain management and fulfilment, as well as reduce marketing and administration costs.

Is it possible to enter a market, digital only, or digital first? These are just some of the questions that the speakers will be answering.

Seeking Business Success in a Data-driven Economy

Data analytics offers business leaders the capacity to improve their decision-making.

A lot of companies have data but the way they have been collecting and storing this data does not allow them to fully exploit their potential. How to work with data? This session will share insights and tips on how to make informed decisions.

Blockchain’s Role in Customer Relationship Management and Supply Chain

Customer Relationship Management (CRM) is a vital to e-commerce because it can help predict the demand for products and boost sales. These predictions can support the inventory management and prevent waste. Blockchain technology provides a methodology for storing and using customer profile data that could reshape CRM.

10 December

The Rise and the Reach of Mobile Commerce

As much as it has already revolutionised retail, mobile commerce promises phenomenal growth. By 2021, one estimate says 73% of all e-commerce sales could be made on a mobile device.

There are great opportunities for businesses that work to improve the mobile e-commerce experience and this session explores tapping the user base and gaining a competitive edge.

Making the Customer Journey a Personal Experience

Personalisation helps remove obstacles, generating an efficient and intuitive customer journey. This is a powerful toolset to improve the overall customer experience, increase conversion rates and drive customer loyalty.

This session studies how organisations create tailor-made messages and content in their digital customer engagement strategies that help reduce customer churn and increase revenue.

Navigating the Future of Omnichannel

As the popularity of omnichannel retailing soars, it is essential that enterprises manage their physical presence, multiple online channels and digital touchpoints to provide a seamless experience that drives traffic and sales.

This session explores how businesses can adopt omnichannel strategies to connect with customers and stay competitive as e-commerce evolves.

11 December

E-tailing Academy – Strategies to Build Your Digital Footprint

Small- and medium-enterprises usually have limited resources at their disposal when they start an online business. A strategy for deploying advanced technology is essential for building a successful online business.

Retail in Asia’s readers get 50% discount! Use promo code 0220PAR.

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