Woolworths’ latest attempt to convince consumers that its prices are cheaper than Coles has backfired, after global research firm Nielsen refused to endorse its claims.
After investing AUD200 million into reducing grocery prices over the last six months, Woolworths published advertisements over the weekend claiming that Nielsen data in June, July and August showed its prices were cheaper than those of its major competitor. "It’s official, we’re cheaper. We don’t just think so … it’s independently proven," the ads said.
However Nielsen has refused to endorse or validate Woolworths’ claims and says it played no role in the analysis that led to the claims.
(Source: The Sydney Morning Herald Online )