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Convenience stores in Japan look to take bite out of doughnut market

Major convenience store chains in Japan are stepping up their fight for a bite of the doughnut market, following Seven-Eleven Japan Co.’s pioneering move to launch the snacks last autumn.

Lawson Inc. has introduced doughnuts at 600 of its domestic outlets, priced at JPY100 (USD0.8) apiece. Heartened by brisk sales, the firm will boost the number of stores handling the product to some 8,000 as early as this summer.

Meanwhile, existing specialist doughnut stores aim to stay ahead of the competition mainly by promoting the fact that their products are freshly made.

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