Retail in Asia

In Shops

Intimate Lingerie Asia 2012 commence in Aug

Intimate Lingerie Asia (ILA) will be held at the Cotai Strip Convention & Exhibition Centre, Venetian, Macau from 17 – 19 August 2012. Presented by Vertical Expo Services Co Ltd. (VES), ILA is positioned as a professional event for global lingerie industry players to gather and showcase their best products.

The global lingerie market is estimated to worth over USD30 billion. Kenny Lo, CEO of VES, said: "The global lingerie marketing is growing at about a rate of 3 percent, while the Asian market alone did a fabulous 8 percent growth annually. It is definitely a market we should eye on."

Reports also found that the lingerie business is always attractive enough to attract new entrants to replace those drop-outs, and the industry is continuously renewing itself.

With a good mixture of manufacturer (OEM and ODM), private brands and designers, ILA will set up respective zones for these groups as to better cater the needs of the market. As a comprehensive trade and promotion portal for the lingerie industry in the area, ILA will also feature an exclusive fashion show to demonstrate latest designs and collections. Since March, ILA has already been received buyer registrations from including Australia, Brazil, mainland China, Denmark, France, Germany, Hong Kong, India, Israel, Japan, Malaysia, Macau, Taiwan, Thailand and USA, involving in designing, manufacturing, wholesale, retail, label branding businesses, etc. These companies are having an annual turnover ranges from USD100,000 to over USD1,000,000, with business years from one to over 20, combining a diverse group of buyers looking for both basic and innovated products in different styles and price ranges to fill up their product lines.

As a one-stop trade and marketing event, ILA features a wide range of products including sleepwear, leg wear and fragrances. The event aims to supply all-round intimate sources for users to lead a stylish and enjoyable lifestyle.