Beauty category is on the rise globally, from skincare to make-up, sales are growing.
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Looking at influencer marketing, tutorials, before and after, comparison lead the conversation from Wechat to RED, content is king.
However, the main challenge is to choose the right brand ambassador to resonate with the audience and engage into conversations to produce more User-Generated Content (UGC).
Retail in Asia has partnered with PARKLU to promote their report on beauty influencer marketing in China.
Additionally, you can learn more about influencer marketing in China, listening to Retail in Asia podcast with Elijah Whaley, CMO at PARKLU.