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What keeps Longines ticking in China?

Despite a volatile luxury market, Swiss watchmaker Longines is having no trouble turning a profit in Asia, where Burberry, LVMH, Richemont, and Hermes have been struggling to keep up. Even the Swatch Group, Longines’s parent company, has warned of slow-down. So what keeps the brand ticking? It’s timelessness. Walter von Kaenel, the Longines CEO, said.