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Tsingtao, Lenovo are champions for China

Tsingtao, Lenovo and Huawei are the Chinese brands which have enjoyed the greatest level of uptake in overseas markets, according to new figures.

Global Entrepreneur, the business title, and Ipsos, the research firm, polled 1,103 consumers from Australia, Brazil, Germany, Japan, South Korea, the UK and US to gauge the reach of Chinese products.

Tsingtao led the rankings among the 39 brands which featured in the analysis, as 18 percent of the panel had drunk its eponymous beer, rising to 31 percent in South Korea and 44 percent in Japan.

(Source: Warc.com)