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Tencent beefs up WeChat platform for corporates

Tencent said it will open more features to corporate account owners on its popular smartphone social platform WeChat to allow them to diversify their service offerings and retain consumers.

For example, corporate accounts can design their own campaigns and various forms of activities to hand out virtual "red packets", or hongbao, to users, Wang Pengfei, product manager WeChat’s payment division, told a forum with developers and brand owners in Shanghai on Tuesday.

The new functions on WeChat will also allow tailor-made marketing campaigns as well as allowing users to receive discount coupons from nearby merchants or stores.

(Source: Shanghai Daily)