Retail in Asia

In Shops

Social media with retailers boosts purchasing in China

Almost 90 percent of Chinese consumers said they have bought more after interactions with retailers through social media, compared with 62 percent globally, as technology continues to drive China’s retail landscape.

Chinese respondents are also more open to mobile payments, with 63 percent of them paying via their smartphones, nearly double the global level of 33 percent, PricewaterhouseCoopers said in its annual Total Retail report on Monday.

"Retailers should invest money where the customer is and turn social engagement into retail action," said Wentao Chan, PwC China associate director of digital service.

(Source: Shanghai Daily)