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Social media booms in China

Social media marketers have major opportunities in China, where users are far more engaged with online networks than the global norm, according to a new McKinsey study.

The consultancy’s report showed that China has the world’s largest community of social networkers, with 95 percent of web users in large cities maintaining a social media profile of some kind.

McKinsey questioned around 5,700 Chinese internet users living in tier one to three cities for its report.