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Online adspend to triple in India

Internet advertising expenditure is set to triple in India during the next three years, according to Microsoft, the IT group.

The company reported that search and display ads combined are now worth between USD240 million and USD250m annually in the country, but suggested figures should hit USD750m by the 2013/14 financial year.

One factor behind this trend is an increase in online penetration, with analysts pegging the current number of internet users in the 70 million to 100 million range, but forecasting this total should rise dramatically.

(Source: Warc.com)