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Olympics sponsorship boosts Chinese firms

Companies based in China that are sponsoring the Olympic Games have seen consumer perceptions improve on a number of different metrics in their home market, a study has found.

Ipsos, the research firm, discovered in a survey that the brand reputation scores of Chinese corporations boasting an official affiliation with the Olympics had increased by at least 10 percent as a result.

More specifically, Yili, the dairy group, posted a 22 percent lift on this metric, ahead of Anta, the sportswear manufacturer, on 21 percent, and Heng Yuan Xiang, the wool producer, on 18 percent.