Companies based in China that are sponsoring the Olympic Games have seen consumer perceptions improve on a number of different metrics in their home market, a study has found.
Ipsos, the research firm, discovered in a survey that the brand reputation scores of Chinese corporations boasting an official affiliation with the Olympics had increased by at least 10 percent as a result.
More specifically, Yili, the dairy group, posted a 22 percent lift on this metric, ahead of Anta, the sportswear manufacturer, on 21 percent, and Heng Yuan Xiang, the wool producer, on 18 percent.
(Source: Warc.com)