Tapping fashionistas’ desire to be in the know, Michael Kors is giving Chinese fans an all access look behind the scenes of Mercedes-Benz Fashion Week New York by teaming up with WeChat and Weixin.
Though Michael Kors has live-streamed its fashion shows and shown behind-the-scenes content for several years on its microsite, live.michaelkors.com, this is the first time Chinese fans will have an all access look, reports Luxury Daily.
(Source: red luxury)