From the CaptusHUB blog:
I’ve seen a lot of independent retail businesses across almost any category you can name and out of that experience, there are two inhabitants residing in the back office or behind the cash register. The first one is called an "owner". The second one is called a "merchant". The owner is the person whose name is on the lease or business license. The merchant is the person who owns the business but also takes complete ownership of the business.
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