Retail in Asia

In Shops

Making do with a 20th century store concept

As e-commerce, and technology generally, continues grabbing the headlines, the imagination of shoppers, and retail market share, a lot of retail industry gurus have reached consensus about what store-based retailers and shopping centre operators need to do to shore up their relevance. 

It’s to offer a superior shopping experience.

Part of a superior shopping experience is service of course, and part of it is the look and feel of physical stores, making them contemporary and experiential not only with whizz-bang technology but with world class visual merchandising, fitouts and design features that make the customer wonder why she ever shopped on the internet at all.