Retail in Asia

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LG India to target the youth market with touch phones

With the youth and touch phone segment being the main focus area for growth this year, LG Electronics India said that it would invest around INR300 crore (INR3 billion, USD65 million) in creating and marketing a retail network of 100 exclusive stores for these products. "To connect with this group, we have tied up with three brand ambassadors – John Abraham, Abhay Deol and Genelia D’Souza,"  says Sudhin Mathur, Business Head, Mobile Communication, LG Electronics India.