Retail in Asia

In Shops

Innovative brands score in Japan

Consumers in Japan hold the most favourable views of brands with strong innovation credentials, a study has found.

Nikkei BP Consulting surveys thousands of shoppers each year about more than 1,000 brands and products, covering 20 metrics such as "quality", "innovativeness", "charm" and "friendliness".

These results were combined with those from a similar poll of business executives on measures like strategy, corporate governance and workplace credentials.