Retail in Asia

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India’s Shoppers Stop plans Bollywood merchandising

Converting the King Khan and Deepika Padukone mania of India’s Bollywood celebrities into a business opportunity, Indian department store retailer Shoppers Stop is connecting with young customers through movie merchandise based on films such as Love Aaj Kal, Karthik calling Karthik and Om Shanti Om.

Bollywood merchandise retailing started at Shoppers Stop with the film starring Shah Rukh Khan, Om Shanti Om. The company started displaying apparels and products almost six weeks before the release of the film.