Retail in Asia

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Indian clients upbeat on budgets

Indian client-side marketers are generally optimistic about the business prospects for their brands and will raise their budgets during 2012.

According to a new survey conducted by market research firm Ipsos, 59 percent of the subcontinent’s brand owners believe sales improved in their home market during 2011, while 88 percent said conditions would get better in 2012.

The optimistic mood is likely to be reflected by an increase in overall adspend, with two-thirds of respondents telling Ipsos they planned to raise their marketing investments this year.