Retail in Asia

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Indian brand managers catch them young with advergaming

Indian brand managers are exploring "advergaming", or in-game advertising, as a medium to attract young gamers while adding a new stream of revenue.

The FMCG sector, food & beverage brands, entertainment and media, retail, travel and tourism, telecom, education and lifestyle are just some of the segments adopting advergaming as a new means through which to connect with consumers.