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Hong Kongers get creative for Swatch fashion competition

Swatch is one retailer getting creative with its marketing campaigns in Asia. The fashion watch company’s "fashion ambassadors" arrived in Hong Kong’s Tsim Sha Tsui area last weekend with their new Swatch Colour Codes watches to show off Hong Kongers’ creativity. See the campaign video here.

Swatch’s new How I Wear It promotional campaign asks Hong Kongers to use their legendary love of fashion to pair the Swatch Colour Codes line of watches alongside colourful accessories and props in original ways. Participants are being rewarded with souvenirs from Swatch Hong Kong.

Information about the event, which is open to the general public and Hong Kong Swatch fans, is available on the brand’s Facebook fan page. Using Facebook as a platform, Swatch Hong Kong is now inviting fans to vote for the most fashionable match online.

Online voting will run until 25 July. The winner and four runners-up will be awarded Swatch Chrono Plastic watches and Swatch Love Explosion earrings and necklace sets. Results will be announced on 28 July.