Retail in Asia

In Shops

HK 1Q ad spending climbs to record USD1.13b

Major campaigns from Samsung Electronics and cosmetics brands Lancôme, Estée Lauder and SK-II helped lift advertising spending in Hong Kong to an industry record in the first quarter.

Media-monitoring firm admanGo on Thursday reported that advertising expenditure in the city rose 14 percent to HKD8.78 billion (USD1.13b), up from HKD7.72 billion a year earlier, as brands popular with mainland shoppers boosted their marketing efforts.

About 90 percent of advertising campaigns in the first three months of this year went to television, newspapers, magazines and outdoor media.

To view the full article (note: you must be an subscriber), visit (From seven days after publication, this article will appear in Archive Search.)