Google, the online giant, is seeking to secure "great love" among consumers by delivering products and experiences which are integral to their everyday lives.
In a letter to investors, Larry Page, the organisation’s chief executive, outlined the core objective of forming an emotional bond with the internet audience.
"We have always wanted Google to be a company that is deserving of great love. But we recognise this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind," he said.
(Source: Warc.com)