A new partnership between Google and Bazaarvoice allows retailers and manufacturers to display online product reviews and ratings right within their AdWords campaigns.
The ads will show how many users have reviewed a product, along with the average rating given in a five-star rating system. Bazaarvoice is Google’s first publicly integrated platform partner for product review content. The new capabilities are being marketed as SyndicateVoice for Search.
The capabilities are valuable because consumer shopping behaviour has changed in recent years as people increasingly rely on information from their friends and peers to make purchase decisions, according to Bazaarvoice.
(Source: Retailer Daily)