Retail in Asia

In Shops

Free samples – a favourite marketing tool in Japan

In Japan and many countries around the world, it is common to give out free products in an effort to drive sales. The cost of producing such items has not stopped Japanese manufacturers from going all out to encourage potential customers.

Four billion packets of free tissues are distributed every year in Japan as tissue marketing is a proven and inexpensive way to advertise. For as little as JPY10 (USD0.11) to JPY25 (USD0.28) a message can be delivered directly into the hands of potential customers. What’s more, consumers who accept the tissues are likely to actually read the advertisement, possible even several times before the tissues are used up.