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Foster’s pulls online beer ads

Foster’s has pulled an advertising campaign that it admitted was too risque for TV just days after it was released online. The series of seven ads for Carlton Draught, which make reference to "’man plums" and "goolies", were released on the internet last on 17 March.

The company aborted a TV campaign in late February, days before it was due to go to air, after senior executives in the listed alcohol manufacturer got cold feet about the ads.

Foster’s then decided that having spent the best part of the AUD200,000 (USD183,750) it had paid in fees and production, it felt compelled to release the ads on the internet in the hope that somehow only its target market of 18- to 30-year-old men would see them. That strategy appears to have failed.