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eBay UK to build fashion presence with adverts

eBay UK is to launch a marketing drive to promote its style credentials and change customer perceptions as it prepares to debut a dedicated fashion area on its site next week.

The print and outdoor campaign – eBay’s first since Christmas 2008 – is designed to show customers how the business has evolved from being simply an auction site into a comprehensive fixed-price brand and retailer offer too.

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(Source: Retail Week)