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Costco trumps major Australian supermarkets in Grange price battle

Costco has trumped the major supermarkets in the battle to offer the lowest price for the latest Penfolds Grange 2007, selling the iconic and prestigious label for AUD489.99 (USD504.79).

The US discounter revealed its pricing for the 2007 vintage after Coles said it would have an AUD499 price tag at its 1st Choice liquor outlet – a 20 percent discount to the recommended retail price of AUD625.

Coles’ arch rival Woolworths announced on its Dan Murphy’s website that it will sell the latest vintage for AUD554.60. This price was put on the Dan Murphy’s website at 8am on Thursday, however that price is expected to change as Coles and Woolworths battle it out to offer the most competitive price among the major supermarkets for Grange lovers. A six bottle purchase at Dan Murphy’s, however, matches 1st Choice’s AUD499 price tag.