Retail in Asia

Content marketing taxes Singapore

Digital content marketing is taking off in Singapore but local marketers are struggling to balance the operational requirements of the discipline, a new report indicates.

A study by consulting firm Accenture revealed that 54% of Singapore marketers spend more time managing content marketing operations than actually making content for their audiences. 

Getting legal approval, navigating internal decision-making processes and tagging content are three areas where Singapore marketers spend more time than doing the rest of their jobs, and 90% of those surveyed anticipated operational loads becoming even heavier in the next two years.