Consumers more likely to buy from tweeting retailers

Twitter users who see Tweets from retailers are more likely to make an online purchase, according to results from Twitter’s ‘Tweets in Action: Retail’ study.

27pc of general internet users bought something from a retail site while those regularly using Twitter made purchases at a rate of 33pc during the same period. When Twitter users were exposed to a Tweet from a retailer, that purchase rate increased to 39pc.