Retail in Asia

In Shops

Coke, Unilever go mobile with Facebook

Coca-Cola and Unilever, two of the world’s largest advertisers, are attempting to utilise Facebook, the social network, to reach mobile phone users in emerging markets.

To try and engage consumers in fast-growing economies, Coca-Cola, the soft drinks giant, believes leveraging the social network in combination with mobile devices holds a considerable degree of promise.

"Facebook is the internet for them," Wendy Clark, Senior Vice President of marketing at Coca-Cola, told Business Week. "If you start to cut into emerging and developing markets, the mobile phone is the easiest and most direct medium that we can reach consumers with."