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Clarks launches destination websites to engage with kids

UK footwear giant Clarks has launched two standalone kids’ websites in a bid to build engagement with younger consumers and drive multichannel sales.

The sites, which are not transactional, feature the characters from Clark’s YoToy kids’ footwear ranges – Jack Nano and Daisy Explores – and are aimed at boys and girls respectively. Targeted at kids between five and eight, the sites aim to encourage children to interact with the ranges through fun and educational activities such as games and competitions.

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(Source: Retail Week)