Retail in Asia

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Chinese ad market climbs

China could become the world’s second largest advertising market in 2011, as global events serve to accelerate its ascension.

GroupM, the media arm of WPP Group, suggested this may be one of the innumerable financial results set to follow the recent earthquake and tsunami that struck Japan, currently only behind the US in ad spend terms.

GroupM has estimated Chinese advertising expenditure should climb by 10 percent in 2011, after reaching USD45 billion at the close of 2010.