China Silver Group Limited, a leading silver producer in China, and Shandong Lepai Television Shopping Channel reported that their joint exclusive promo of high-end silver accessories on 20 December 2014 achieved a trading volume of CNY6.28 million (USD1.01 million) in just eight hours.
The companies have selected silver accessories from the latest winter collection and were sold at attractive prices.
China Silver Group has been focusing on new marketing methods through e-commerce. In 2014, it launched the CSmall integrated e-commerce platform, recording revenue of CNY62 million (USD9.9 million) from its e-commerce business (B2B and B2C) for the first half of they year.
Today, over 50 renowned jewellery brands are now available on the "CSmall" platform.
Chen Wantian, Chairman and Chief Executive Officer of China Silver Group, said the company has invested resources in multiple marketing channels and cooperated with a number of authoritative TV shopping channels, including CCTV Home Shopping under China Central Television; www.ocj.com.cn, the largest TV shopping channel in China; and Eachome Shopping under Shenzhen Media Group.
“Looking ahead, China Silver Group will continue to provide more fashionable silver accessories for consumers through TV shopping platforms,” he said.