Retail in Asia

In Shops

Brand website visits decline

Consumers view brands’ websites as "one dimensional" and are more likely to engage with social media offerings instead, new research from Universal McCann (UM) has shown.

The study, entitled Wave 6, is part of UM’s ongoing social media research which has surveyed over 40,000 adult internet users in 62 countries so far. The latest figures show a consistent decline in brand website visits since 2008.

Just over seven in 10 of today’s consumers have visited one of these sites in the past six months, down from around 85 percent four years ago.