In Trends

BOSS eyewear named Wu Chun as ambassador

BOSS has named Wu Chun its Asian Brand Ambassador for Spring/Summer 2019 Eyewear campaign.

SEE ALSO : Eyewear industry : the legacy of a single man

As one of Asia’s the most popular singer & actor, the elegant and goal-focused public figure of Wu Chun matched perfectly with the spirit of BOSS Eyewear.

Focus, self-motivation and attainability are concepts that art director Ben Kelway created to transmit with a concise & straightforward SS2019 BOSS Eyewear campaign.
Wu Chun appears masculine & concentrated with an elegant look that shows his attitude of ambition that leads to his success.

BOSS
Source : Boss

In the campaign, Wu Chun wears lightweight & contemporary s from the new BOSS Eyewear 2019 collection. Each piece delivers authentic, understated style, characterized by signature craftsmanship and high-quality standards for extra comfort.

The images, photographed by Paul Wetherell and styled by Beat Bolliger, convey a clear & quite literal message: To Always Sharpen The Focus On What Is Important.

SEE ALSO : Zhang Ziyi, new Clé de Peau Beauté’s Global Brand Ambassador

Wu Chun will be the new face of the coming BOSS Eyewear campaign for Asia and join Henry Cavill to be a new member of BOSS family.

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