Retail in Asia

In Trends

Asia leads on customisation

China, India and Japan are among the countries most focused on product customisation and a majority of business leaders around the world expect that future growth in this area will largely be driven by consumers in emerging markets.

According to a new report from The Economist Intelligence Unit (EIU) – Made to order: Customisation advances in emerging markets – 78% of 525 business leaders surveyed across 14 countries said that demand for product personalisation will soon be greater in emerging markets than developed markets.

But there are some major obstacles to actually meeting this demand, not least the state of supply chains, which are not ready to support such strategies and which will require upgrading.

(Source: Warc.com)