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Aamir Khan still fizzing for Coca Cola’s Indian youth campaign

Global soft drink major Pepsico may have phased out its ageing brand ambassadors, including Sachin Tendulkar and Shah Rukh Khan, but its rival Coca Cola is still holding on to 45-year-old Aamir Khan to target the youth segment.

With successive hits like " 3 Idiots" and "Ghajini" enhancing Aamir’s brand value in the younger market, industry sources said Coca Cola has renewed its contract with the star for another three years last month.

In contrast, Pepsico had dropped 44-year-old Shah Rukh and 37-year-old Tendulkar in 2008 as brand ambassadors and signed new Bollywood faces like Ranbir Kapoor and Deepika Padukone for its "Youngistan" campaign.