Retail in Asia

In Shops

S Korea’s E.Land to optimise supply chain operation by implementing Manhattan’s technology

E.Land World Ltd, the largest apparel brand in South Korea and the core apparel subsidiary of global retail group E.Land, is implementing Manhattan’s Supply Chain Commerce Solutions to help fulfil on its service promise to customers and enable future business growth.

With Manhattan’s technology, E.Land World will be able to provide a speedy and consistent fulfilment experience to its customers. The solution deployment is already underway at the company’s Cheonan distribution centre (DC) in South Korea, a newly constructed 1 million sq. ft. facility employing 300 people and handling 340,000 stock-keeping units.

The implementation is being conducted by a joint team from Manhattan Associates, E.Land IT subsidiary E.Land Systems Ltd. and local Manhattan partner Value Chain Consulting & Technologies.

"As a market-leading fashion brand, it is imperative that E.Land World is supported by an efficient, robust and agile supply chain infrastructure," explained Choon Woo Leem, vice president of Logistics at E.Land World. "The Manhattan solutions will help us optimise our supply chain operation and give us a highly flexible fulfilment capability, ensuring we can meet the increasingly sophisticated requirements of our customers."

While the first phase of the project is focussed on the South Korean distribution centre supporting the apparel retail subsidiary, parent company E.Land plans to roll out the Manhattan technology to other group businesses in multiple geographies. E.Land expects the second phase of the project to commence with deployments at distribution centres supporting its retail business in China.

E.Land’s retail operations span multiple markets around the world including China, Japan, Sri Lanka, UK, US and Vietnam. It operates businesses in the restaurant, leisure, grocery, e-business and construction sectors. The apparel division of the group boasts 60 different fashion brands and group annual turnover exceeds USD7 billion. In recent years, it has acquired the global marketing rights for K-Swiss, the global tennis shoe brand and launched the SPAO and MIXXO fashion brands in Japan.