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Looking to Asia, L’Oreal puts priority on Indonesia

French cosmetics giant L’Oreal Paris is expected to build a USD50 million plan to build a factory in West Java that will make Indonesia its production base in Asia, Indonesia’s trade minister said.

L’Oreal, which produces Garnier hair products and Maybelline cosmetics, aims to produce 500 million units in Indonesia by 2015, according to Trade Minister Gita Wirjawan.

The beauty group announced its investment plan in February last year, saying it would put half of a USD100 million investment in Indonesia toward a factory in Jababeka Industrial Estate in West Java, which it expected to start operating by the end of last year.

(Source: Jakarta Globe )