George at Asda, the British clothing retailer, has installed webcams in two of its factories in Bangladesh as part of its wider drive to improve transparency across the business.
The webcams show factory staff working on fabrics and in the testing labs. It is part of Asda CEO Andy Bond’s strategy to create the first genuinely transparent business, which he announced in October last year.
"Customers were really interested to see who makes the clothes they buy in George. It isn’t something they would have time to watch all day, but appreciate they can if they want to and they know that nothing in our business is out of bounds," said Paul Wright, George head of quality and ethics.
To view ASDA’s webcams on their site click here: ASDA Webcams.
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(Source: Retail Week )