In Shops

Flipkart launches 20 pick-up centres to mitigate delivery issues

Online retailer Flipkart on Tuesday introduced 20 pick-up centres for its customers in 10 cities across the country. These so-called "experience zones" will allow customers to walk into a centre at their own convenience and collect products ordered online.

A pilot project, Flipkart claimed, has received an overwhelming response from customers with more than 80 percent of shipments picked up through the stores over a period of 6 months. Banking on the success of the first phase launch, the company aims to open 100 such centres by March 2016.

Logistics and good customer experience are the most common sticking points for e-commerce companies in India. As a result, most online retailers are increasingly partnering with logistics firms to address the problem.

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