Retail in Asia

In Shops

Trademark battle looms as “Linsanity” takes over the int’l sports spotlight

The New York Knicks may have given Jeremy Lin his break in the NBA, but a sports ball maker in eastern China saw potential in the Harvard-educated Chinese-American more than a year and a half ago – and quietly registered his trademark for USD700. The issue is the latest in a series of China trademark troubles for Western sports stars and companies that have ensnared American icons ranging from basketball star Michael Jordan to Apple’s iPad in recent disputes.