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Sonia Rykiel pushes sale date back with no buyer insight

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French fashion house Sonia Ryliel will remain on the chopping block for another month, with a French commercial court extending the deadline for offers for the label.

SEE ALSO : EXCLUSIVE INTERVIEW with Piaget : where heritage meets innovation

The court said it had extended the initial deadline, adding half a month to the procedure, according to FashionNetwork.com

Acquired by First Heritage Brands in 2012, Sonia Rykiel went into administration, after its parent company mandated investment bank Compagnie Financière Edmond de Rothschild (which also owns Clergerie and Delvaux)to seek an investor or outright buyer for the brand.

The sale has been entrusted to two court-appointed receivers, Hélène Bourbouloux and Joanna Rousselet, who will prioritise bids that are financially robust and offer assurances in terms of employment protection, French media reported at the time of the administration news.

It is understood that the label has enough funds to operate.

Founded in 1968 by Sonia Rykiel, who passed away in 2016, Sonia Rykiel boasts 178 employees, of which 150 are located inside its Paris headquarters.

The brand’s U.S. subsidiary closed down, which has seen the label’s U.S. and UK stores also shutter. In the same month, the label bid adieu to its creative director, Julie de Libran.

Today, Sonia Rykiel still operates 15 stores, and counts around 200 points of sale worldwide, with partners including Lane Crawford and Net-A-Porter.

Sonia Rykiel sales came to 35 million euros in 2018, with a loss of 20 million euros, excluding its investment of 10 million euros in events marking the house’s 50th anniversary.

SEE ALSO : Sonia Rykiel enters receivership, buyer auction planned

The Fung family founded First Heritage Brands, an investment company backed by Hong Kong billionaires Victor and William Fung.

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