Retail in Asia

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Italians step up war against pseudo brands in China

For the second time since July, the Italian Institute for Foreign Trade plans to present China’s State Intellectual Property Office with a new list of 30 pseudo Italian brands in an ongoing war targeting shady marketing strategies used by Chinese businesses.

Giovanni de Sanctis, an intellectual property representative with the institute’s Beijing office, said on Tuesday the institute had lodged complaints with the IP office saying that unscrupulous Chinese manufacturers had been discovered distributing goods falsely labelled as being Italian and made in Italy.

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(Source: scmp.com)