Retail in Asia

In Trends partners with livestreaming platform Kuaishou

JD-x-Kuaishou and Kuaishou, China’s leading video sharing and livestreaming platform, announced to officially kick off the two parties’ strategic partnership to launch the first big promotion event on Kuaishou on 16th June, when celebrities and over 100 well-known Kuaishou KOLs promote the quality products via livestreams.

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As a part of JD’s 618 initiatives, on 27th May, JD and Kuaishou signed a strategic partnership with a focus on supply chain. Kuaishou users will be able to purchase products provided by JD without leaving the Kuaishou app, and enjoy fast delivery and after-sales service provided by JD.

For the first promotion, JD will provide 100,000 iPhone 11s, 100,000 iPads, 20,000 bottles of Moutai, 20,000 Nintendo Switches, 20,000 Estee Lauder essence, 50,000 M.A.C lipsticks, among other products, with big discounts. Apart from celebrities and KOLs, all anchors on Kuaishou are able to sell the products in their livestreams and short videos.

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The 16th June promotion marks the start of ongoing promotions through the partnership in the future. The two parties are keen to develop a healthy, open and sustainable e-commerce livestreaming ecosystem to satisfy diversified consumer needs.