Retail in Asia

In Markets

Olympic Games go mobile

A majority of mobile internet users in the UK and US are engaging with the Olympic Games via this medium, but their interest in the event’s official sponsors remains somewhat limited.

The Internet Advertising Bureau and Interactive Advertising Bureau, the trade bodies, partnered with Mojiva, the ad network, to survey 242 people utilising this medium in the two nations.

Overall, 76 percent of the British panel agreed they would use a mobile phone to follow their country’s progress in the Games, coming in at 73 percent among the American sample.